A comprehensive look at the challenges of the retail environment, including merchandising, employee engagement, and advertising.

Course curriculum

  • 1
    Introduction
    • The Importance of Retailing
  • 2
    Key Marketing Initiatives
    • The Difference in ADVERTISING and PUBLIC RELATIONS
    • Building A Positive Community Image
    • Digital Marketing
    • BioGuard Marketing Programs
    • Growing With Your Community
    • Use Technology Effectively
  • 3
    The Store Experience
    • Store Walkthrough
    • The Business of Fun
    • Make Your Store the Cool Place To Be
    • The Value of Education
  • 4
    Staffing – People Make A Difference
    • The Retail Sales Associate
    • Educate Your Employees
    • Interacting with Customers
    • What Did You Learn?
  • 5
    Retailing 101 PHTA Accredidation Quiz
    • Retailing 101 PHTA Accredidation Quiz (1 CEU)
    • Satisfaction Survey